“Get the lion’s share of cash out of your trash!” Our company’s slogan along with the bold lion’s head logo was developed by my dad and company founder, Lyons Lawson. Like the fearless lion in our logo, Dad set out to gain the confidence and trust of each customer. He was every bit as unique and unforgettable as his name —a transplanted Tennessean with little formal education but with all the charm and southern hospitality one could imagine. People were drawn to him.
Though a fireman and preacher (always rescuing someone) by trade, he worked several jobs in order to support his family of six. In the early 1970s, he found a niche in servicing balers and compactors. Finally, with much tenacity and vision, he launched his own business in 1975 which included the sales of new and used balers and compactors. His earliest customers were grocery store owners in the Detroit area who knew they had not only found a reliable resource for recycling equipment needs, but they had found a good friend!
His name and his business were very important to him because everyone acquainted with him knew that he was a friend of God and follower of the Lord Jesus Christ and he wanted to represent Him well. I have the distinct privilege of being his daughter and “side kick” throughout life. We worked together building the business day by day.
He taught me many things but the following two things are the “lion’s share” of life:
Get the lion's share of cash out of your trash!
He taught me about the love of Jesus Christ and how He died for my sins so that I can spend eternity in Heaven.
(John 3:16 “For God so loved the world that he gave his only begotten Son; that whosoever believeth on him should not perish but have everlasting life.”)
He taught me to “Pray Hard, Work Hard and Trust God!”
Colossians 3:23 "And whatsoever ye do, do it heartily, as to the Lord, and not unto men..."
Dad truly was in the recycling business—turning broken things into something valuable. 2 Corinthians 5:17 "Therefore if any man be in Christ, he is a new creature: old things are passed away; behold, all things are become new."